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What this is about: This checklist covers multiple elements concerning the visual aspects of the website development. Some of the information here can be dismissed, depending on the type of site, but overall these are good points to consider during the design process.

Why this is important: The site design is essentially the first impression that someone gets when they land on your site. You may have all your usability and SEO elements in place, but if the design is lacking then your visitor's impression of you will be lacking as well. A visually appealing site can not only bolster trust and credibility, but it can make you stand out among other less-appealing sites in your industry.

Instant site identification: As soon as landing on any page the visitor must be able to tell what website they are on.

Crisp, clean image quality: Don't use old or blurry images. Keep them neat, clean and sharp.

Clean, clutter-less design: Avoid trying to do too much at once. Keep navigation and content areas clear of unnecessary clutter.

Consistent colors and type: Use the same colors and font styles from page to page.

Whitespace usage: Don't pack too much in, allow some breathing room so important areas stick out.

Minimal distractions: Be careful of images, animation and even links that pull the visitor into unwanted directions.

Targets intended audience: Make certain that your design targets your audience with appropriate colors, layout and wording.

Minimize the use of graphics: Don't make your site graphic heavy to the point where the visitor is overwhelmed with visual eye-candy.

Understandable graphic file names: Name your images and other files in a way that makes sense if read.